In 1996, 9-year-old Eun Jung Soo lives with her mother Eun Hye Jung. Jung Soo doesn't have a father or relatives, but she is a positive and bright girl. One day, her mother is diagnosed with liver cancer. Hye Jung knows that she doesn't have much time left to live. She takes her daughter Jung Soo and goes see her father, Soo Ho at Shinhwa Company. Soo Ho is Hye Jung's first love. She is unable to tell Soo Ho anything and passes away. Jung Soo is left all alone. At that time, Jung Soo's uncle takes her to his home, but her uncle is in a bad financial shape. Jung Soo is also given the cold shoulder by her uncle's wife and daughter, Eun Kyung Hee. Later, Jung Soo meets Woo Do Young. Do Young and her husband Kim Jong Wook want to have a baby, but they are not able to do so. Do Young then decides to adopt Jung Soo.
Do Jin Hoo is the successor to the top Korean fashion brand.
A drama about two women with switched fates and a man who has everything finding the truth and preciousness of life. It will follow the love and success story of Eun Jung Soo who works her way up in the luxury handbag industry, Do Jin Hoo who is a smart and handsome heir of the greates fashion group, and Eun Kyung Hee who has to hide her true identity for her dreams.